In this week’s article, we have the opportunity to speak with a REALTOR® who has been with Coldwell Banker Innovations from just about the beginning! Florence Wise shares how she left a career as an Administrative Assistant to pursue real estate full-time and hasn’t looked back! Join us as we spend a few minutes talking with this seasoned industry veteran!


Good Afternoon, Flo, I appreciate you were able to spend a few minutes with our readers today.

It’s my pleasure!


Let’s get right into it—how did you find your way into the real estate business?

Well, I’m one of those agents that always wanted to be an agent, but my career didn’t start out that way.


That seems to be the way it often works, in any career, people start out doing something else and then just naturally gravitate to what they are truly meant to do.

I totally agree! I think there’s a lot of truth to that. I found myself working as an Administrative Assistant to the Director of Nursing at Washington County Hospital.


That’s Meritus, now, isn’t it?

Yes, and it’s not that I didn’t like what I was doing, it’s just that I knew I was supposed to work in real estate. The pay at the hospital was steady, and I really needed the health benefits as I was a single mother at the time.


I see, so your hands were kind of tied…we all make sacrifices for our children, it’s part of being a parent.

True, but it was actually my oldest son, who, in a roundabout way, helped me get to where I am now.


How so?

Well, I wanted to help him with college so I decided I would earn my agent’s license and work part time during evenings and weekends to make a bit more money.  One thing led to another and within two years I was earning so much more as an agent than I was as an assistant, I decided to resign from the hospital and work full time with CBI.


And you told me earlier that you were one of the first agents to work with Coldwell Banker Innovations when they were just starting out, correct?

That’s right, and I haven’t looked back since! Clarence (Horst) and Jeff ( Matthews) are just incredible people to work with. Both of them have been so supportive in my career and are just really, really good people. Can I say that?


You just did! That seems to be a running theme with all the agents I’ve interviewed, they really like the support CBI provides.

Oh, they do! I couldn’t imagine working with another agency. I hope this doesn’t sound trite, but every day when I come into the office I find myself sincerely appreciative to be part of the team.


I don’t think you’re being trite at all, it really is a phenomenal feeling when you have a passion for what you do.

I’ve always believed if you love what you do for a living you’ll never work a day in your life.



And the fact that Coldwell Banker Innovations truly cares about the community is really like the cherry on top of the sundae! Not many local businesses put forth as much effort to give back, which really makes me proud to work here.


Any advice for those considering buying or selling a home?

Yes, they need to know, whether they are selling or buying, the process really is a very big undertaking. Never try to do it alone! We’re here to help!


Thanks again, Flo, for giving us a few minutes of your time.

Not at all, this was fun!


Feel free to contact Florence Wise directly by calling 240.527.0349 or via email at