The National Association of Realtors has launched an email campaign designed to educate roughly 82 million consumers about the value of homeownership and the government incentives in place that support it.

Starting last week, the three-part campaign sent out its first set of emails directly from NAR to all U.S. homeowners — about 75 million people — and 7 million aspiring homeowners who are currently renting. NAR anticipates it will take about six weeks for all 82 million or so recipients to receive the emails.

The goal of those initial messages is to build awareness about federal policies in support of homeownership, and to introduce consumers to NAR and Houselogic, the trade group’s consumer-facing homeownership site, as sources of information on those policies, NAR said