With the enormous success of Coldwell Banker Innovations including the addition of a new office in Greencastle, PA, strategic changes have been made to the agency’s leadership team.


Jeff Matthews will continue as CBI’s Sales Manager responsible for agent recruitment, oversight and management, tasked with answering any contract questions, buyer/seller negotiations as well as acting liaison with brokerages.


Betty Hays will be assisting Matthews in his duties as well providing educational instruction to CBI team members. In this capacity, Betty will lead a newly created training program designed to offer consistent training to all experienced and new in-house agents.


Long-time Coldwell Banker Innovations team member Joan McLernon has also been added to the leadership team, responsible for management of all contracts. Joan will review all forms and documents, thoroughly assuring legal compliance.


Clarence Horst, Broker/Owner of Coldwell Banker Innovations is confident these changes will offer tremendous benefits to both his agents as well as all CBI clients: “I am very excited about the addition of these quality individuals to the leadership team. We will consistently work to bring about smooth, efficient and legally compliant processes offering the best protection possible for our sales associates and valued clientele.”


Coldwell Banker Innovations continues to grow and expand with the forthcoming opening of their first out of state location located in Greencastle, PA. When asked about a time frame for this new office, Horst stated “Yes, we are on track to hopefully have our Pennsylvania location fully ready by the end of July. The entire team is looking forward to providing our dedicated services to Greencastle area residents.”